The "D" Personality Style

Dominant, Driven, Decisive, Direct


People with a strong "D" personality style like to be in positions of authority, or where they can do things on their own terms. These people tend to be risk-takers and self-starters, as well as extremely goal-oriented and competitive. Furthermore, "D" style personalities are excellent problem-solvers,  big-picture thinkers, and tend to respond well to logic, reason and information (but not emotion).  The D-style has high ego strength, which could be perceived positively as confidence or negatively as pride.

General Characteristics

  • Direct
  • Decisive
  • High ego strength
  • Problem-solver
  • Risk-taker
  • Self-starter

Value to the Team

  • Bottom-line organizer
  • Places high value on time
  • Challenges the status quo
  • Innovative

Possible Limitations

  • Oversteps authority
  • Argumentative attitude
  • Dislikes routine
  • Attempts too much at once

Greatest Fear

  • Being taken advantage of

The "D" Personality Style has an innate fear they will be taken advantage of by someone, especially by someone they trust. As a result, they tend to strive for positions of authority where they can be in charge of making decisions and controlling the environment.

The "D" Style is Motivated by:

  • New challenges
  • Meeting goals
  • Competition
  • Power and authority to take risks and make decisions
  • Freedom from mundane tasks, repetition and routines
  • Appreciation and recognition by others
  • Awards

When Communicating with a D-Style Personality...


  • Be brief, direct, and to-the-point.
  • Ask "what" not "how" questions.


  • Ramble or repeat yourself.
  • Focus on details or processes instead of goals and end results.