The "I" Personality Style

Influential, Inducing, Impulsive


People with strong I-personality styles are very talkative, enthusiastic, and optimistic. They thrive on fun experiences and being around other people. The I-style will talk to a complete stranger and is not afraid to be the center of attention. They tend to be both trusting and optimistic. Because they can get people on their side very quickly and can talk their way in and out of most things, the “I” style is known to be both persuasive and influential. They tend to be somewhat emotional and at times very spontaneous or impulsive.

General Characteristics

  • Enthusiastic
  • Trusting, Optimistic
  • Persuasive, Talkative
  • Impulsive, Emotional

Value to the Team

  • Creative problem-solver
  • Encouraging
  • Motivates others to achieve
  • Positive sense of humor
  • Negotiates conflicts, Peacemaker

Possible Limitations

  • More concerned with popularity than tangible results
  • Inattentive to detail
  • Overuses gestures and facial expressions
  • Tends to listen only when it's convenient

Greatest Fear

  • Rejection

The "I" personality type has an innate fear of being rejected by others. As a result, they go out of their way to be fun, outgoing, and likable.

The "I" Style is Motivated by:

  • Flattery and praise
  • Popularity and acceptance
  • A friendly environment
  • Freedom from many rules and regulations
  • Other people to handle the details
  • Creativity
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When Communicating with an I-Style Personality...


  • Give them opportunity to verbalize about ideas, people, and their intuition.
  • Assist them in developing ways to transfer talk into action. Create incentives for follow-through on tasks. Submit details in writing.


  • Do all the talking.
  • Tell them what to do. They are independent and creative, and can make it work.