Review our Terms and Policies

PeopleKeys takes pride in supporting its business partners by upholding the highest regulations and standards for protecting its customers' data and privacy.

Please take time to review and educate yourself on PeopleKeys terms and policies below.

PeopleKeys is GDPR Compliant

The Institute for Motivational Living and PeopleKeys Non-Discrimination Policy

The Institute will not discriminate against course participants/students/learners on the basis of race, color, gender, religion, age, marital status, disability, socioeconomic or ethnic background, sexual orientation, veteran status or national origin.

In the event the Institute provides live training, all course instructors will demonstrate a high standard of professional conduct and will not discriminate against course participants on the basis of race, color, gender, religion, age, marital status, disability, socioeconomic or ethnic background, sexual orientation, veteran status or national origin.

The Institute for Motivational Living and PeopleKeys Supplier/Subcontractor/Employee Diversity Policy

The Institute for Motivational Living and PeopleKeys has a nondiscrimination in service policy statement AND a nondiscrimination in employment policy statement that advises clients, customers, and employees that services and employment are provided in a nondiscriminatory manner, without regard to race, sex, color, national origin, ancestry, religious creed, disability, and age.

The Institute for Motivational Living and PeopleKeys advertises its services and employment opportunities to the public, and includes the nondiscrimination clause in brochures, media notices and/or posters by listing employment ads as EOE M/F/D/V.

PeopleKeys Privacy Policy

Last modified: 2020-02-28

PeopleKeys, Inc. and associated companies/entities (“PeopleKeys, Inc.”, “The Institute for Motivational Living”) is committed to complying with all laws intended to protect your right of privacy. This Privacy Policy describes (i) the type of information about you that we collect; and (ii) PeopleKeys’ practices with respect to gathering and disseminating information about you. This Privacy Policy was established within the context of our PeopleKeys websites and the potential for gathering personal information within electronic media; however, this Policy is not limited to the PeopleKeys websites. Our Privacy Policy applies whenever Users and PeopleKeys interact, and there is a possibility that during such interaction we may acquire certain information about our Users.

PeopleKeys, Inc.
8392 Tod Ave
Boardman, Ohio 44512

Local phone: 1-330-599-5580
Toll free: 1-800-779-3472

Bradley Smith, PhD
International Compliance Director
Please submit your inquiry to PeopleKeys here: https://info.peoplekeys.com/submit-your-gdpr-inquiry-or-complaint-to-peoplekeys


How And When Does PeopleKeys Collect Non-Public Personal Information?

In the course of providing services, we may collect and maintain certain nonpublic personal information that will help us to provide assessment services.

PeopleKeys does not collect personal information (such as names, addresses, phone numbers, email addresses or credit card numbers) except when specifically provided by an individual on a voluntary basis. Personal information may be collected as Users perform the following actions:

  • Become a registered user of the PeopleKeys websites
  • Purchase assessments or products
  • Complete assessments
  • Sign-up or subscribe for products or services that we may periodically make available
  • Participate in special promotions

Individual situations in which the personal data of the Users are processed are described below.

How And When Does PeopleKeys Use Non-Public Personal Information?

Provision of a Service

PeopleKeys may utilize personal information in several discrete ways to perform services as requested and contracted by Clients and End Users.

When purchasing online assessments or other products, PeopleKeys utilizes personal information to complete the purchase transaction and to communicate with Users about the purchase or other inquiry.

In addition, when purchasing assessments or products, PeopleKeys may be required to share personal information with a third party credit card processor to facilitate completion of the transaction. The credit card processor may share the same information with the credit card issuer for the issuer’s use in connection with gathering data related to use of their cards, rewards programs or other purposes. End Users are urged to read and become familiar with the privacy policies governing the use of credit cards.

Also, when purchasing or completing online assessments, PeopleKeys may be required to pass your personal information and assessment results to Clients for the specific purpose of reviewing assessment results. Under those circumstances, information voluntarily input by End Users will be shared with the specific Client who requested the assessment by the End User.

PeopleKeys has no control over the use of an End User’s personal information by a Client, and End Users agree that PeopleKeys is not liable for any use of their personal information by a Client. If End Users have special preferences concerning use of personal information by a Client, End Users must communicate those preferences directly to the Client.

Finally, PeopleKeys may occasionally contact you, typically by email, to notify you of information regarding your transaction.

The scope of data processed for the purpose of provision of services includes the following data: name, email, and in some cases a physical address.

Performance of the agreement concluded by the user with PeopleKeys constitutes the legal basis for data processing for the purpose of provision of services.

External entities entrusted by PeopleKeys for data processing include: Zoho Corporation Pvt Ltd (access to Zoho system), Hubspot, Inc. (Access to the Hubspot system) and Microsoft (use of the Microsoft Azure server).


Apart from processing data for the purpose of provision of services, PeopleKeys can also process data of its Users for marketing purposes. In this regard we always ask the user for consent to conduct such activities. The user can always withdraw his/her consent and at any time.

The scope of data processed for marketing purposes includes the first name and email address.

Marketing activities include providing information about new arrivals, promotions, products and services offered by PeopleKeys and are carried out via email.

Consent of the user constitutes the legal basis for data processing for marketing purposes.

External entities entrusted by PeopleKeys for data processing include: Zoho Corporation Pvt Ltd (access to Zoho system) , Hubspot, Inc. (Access to the Hubspot system) and Microsoft.

The Voluntary Nature of Provision of Personal Data

Provision of personal data is voluntary, but necessary to allow for the use of the services offered by PeopleKeys to register on the PeopleKeys website, to make orders via the website as well as to receive information about new arrivals, promotions, products and services offered by PeopleKeys.

How Long Is Your Personal Information Retained?

PeopleKeys may retain personal information as long as Users maintain registered status and/or to comply with hiring laws and regulations, if appropriate. For Users who purchase assessments or other products using a credit card, we retain credit card information for a length of time reasonably necessary to process any future transactions related to purchases, including refunds and charge backs. PeopleKeys may occasionally purge our computer system of information relating to visitors of our Websites and their past transactions.

In terms of data processed for marketing purposes, they are removed immediately once the consent of the user for processing them for this purpose has been withdrawn.

Rights of the Users Connected with Personal Data

Every User whose data is processed by PeopleKeys has the following right:

  1. The right to request access to his/her personal data, their rectification, erasure or restriction of processing,
  2. The right to object to processing,
  3. The right to data portability,
  4. The right to lodge a complaint with a supervisory authority if the data processing has infringed provisions of law.

Representatives of PeopleKeys in the European Union

PeopleKeys complies with the requirements related to the GDPR in the EU. One of the elements of PeopleKeys’ adoption to the new provisions consisted in designating representatives in the EU Member States from which the Users originate. The representative is as follows:

  1. Anna Sarnacka-Smith
    Warsaw, Poland
    Please submit your inquiry here: https://info.peoplekeys.com/contact-a-peoplekeys-international-compliance-representative

Users from the European Union can contact PeopleKeys directly, as well as the PeopleKeys’ representatives listed above, with regard to all matters related to the protection of personal data.

Representatives of PeopleKeys in the United Kingdom

PeopleKeys complies with the requirements related to the GDPR in the UK. One of the elements of PeopleKeys’ adoption to the new provisions consisted in designating representatives in the United Kingdom from which the Users originate. The representative is as follows:

  1. Dave Pill
    The Coaching Academy
    London, UK
    Please submit your inquiry here: https://info.peoplekeys.com/contact-a-peoplekeys-uk-international-compliance-representative

Users from the United Kingdom can contact PeopleKeys directly, as well as the PeopleKeys’ representatives listed above, with regard to all matters related to the protection of personal data.

Privacy Shield

Due to the fact that data of European Union and United Kingdom citizens is processed by PeopleKeys in the territory of the United States of America (USA), PeopleKeys has joined the Privacy Shield program in order to ensure the appropriate level of security of personal data required by the European and United Kingdom rules (GDPR).

PeopleKeys complies with the EU-U.S. Privacy Shield Framework (Privacy Shield) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom to the United States in reliance on Privacy Shield. PeopleKeys has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit: https://www.privacyshield.gov

In compliance with the Privacy Shield Principles, PeopleKeys commits to resolve complaints about our collection or use of your personal information. EU or UK individuals with inquiries or complaints regarding our Privacy Shield policy should first contact PeopleKeys at:

Bradley Smith, PhD
International Compliance Director
Please submit your inquiry to PeopleKeys here: https://info.peoplekeys.com/submit-your-gdpr-inquiry-or-complaint-to-peoplekeys

Privacy Policy Statement

PeopleKeys does not disclose collected personal information with third-parties. If we transfer information to third-parties in the future, Peoplekeys shall remain liable under the Principles of Privacy Shield if it’s agent processes such personal information in a manner inconsistent with the Principles of Privacy Shield, unless the organization proves that it is not responsible for the event giving rise to the damage.

Dispute Resolution

Within the scope of this privacy notice, if a privacy complaint or dispute cannot be resolved through PeopleKeys’ internal process, PeopleKeys has agreed to participate in the VeraSafe Privacy Shield Dispute Resolution Procedure. Subject to the terms of the VeraSafe Privacy Shield Dispute Resolutions Procedure, VeraSafe will provide appropriate recourse free of charge to you. To file a complaint with VeraSafe under the Privacy Shield dispute Resolution Procedure, please submit the required information to VeraSafe here: https://www.verasafe.com/privacy-services/dispute–resolution/submit-dispute/

Making Data Available

Data of Users are not made available to third persons. PeopleKeys protects the privacy of its Users. Users have the right to access their personal data. PeopleKeys also wishes to inform its Users that their data may be made available to authorized government authorities upon their request submitted in accordance with the provisions of law for the purpose of exercising legitimate objectives, in particular those related to national security or law enforcement. Data of Users may also be made available to authorized government authorities for the purpose of fulfilling obligations imposed upon PeopleKeys by the law. PeopleKeys does not voluntarily provide this information unless an authorized legal request is made we must comply with, which is rare or never. PeopleKeys is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) and the possibility, under certain conditions, for a User to invoke binding arbitration.

When Might Information Be Disclosed As A Matter Of Law?

PeopleKeys may disclose non-public personal information to unrelated parties in special cases when we have reason to believe that that disclosure is necessary to identify, contact, or bring legal action against a person or persons who may be causing injury to, or interference with, the rights or property of PeopleKeys (including our Websites), computer Users accessing our Websites, or any third party. In addition, PeopleKeys may disclose information about individuals who access our Websites to law enforcement agencies, judicial or government authorities, or to other individuals or entities in response to subpoenas, court orders, or other legal processes.

Consent/Choice Statement

PeopleKeys does not sell or rent personal information about our on-line customers to any third parties. PeopleKeys will not rent or sell non-public personal information we collect from Users except (1) as required by law or (2) with the express authorization or consent of the user.

What Is “Aggregate Information” And What Does PeopleKeys Do With It?

Typically, as visitors browse our Websites, our computers automatically collect information related to how certain features of our Websites are used, what general region our visitors are contacting us from and how many people visit our Websites at any given time. We only use this information in the aggregate, which means that we only derive meaning from the sum of all such information gathered for a period of time and accordingly, we refer to this information as “Aggregate Information”. Aggregate Information includes, but is not limited to your computer’s (i) Internet browser type (e.g., Microsoft Internet Explorer 5.5), (ii) IP address, (iii) resolution settings, (iv) platform type, and (v) originating URLs of referring web pages. We use Aggregate Information to (a) help diagnose problems with our computers, (b) administer our Websites, (c) share certain generalized demographic information with Event Hosts and our advertising partners about visitors of our Websites, and (d) provide our advertising partners with information regarding which visitors saw and clicked on certain advertisements on our Websites. Aggregate Information does not contain any personal information of any of our Website visitors.

What Are “Cookies” And How Does PeopleKeys Use Them?

The term “Cookie” is a nickname for files that a website’s computer system can deposit onto a visitor’s computer hard drive when the visitor is logged on to the website. Cookies are used to recognize a visitor’s repeat visits to the website and what pages are accessed and what functionalities are used while he or she is there. The use of cookies is commonplace on the Internet and they take up minimal room on your computer hard drive. Cookies work by assigning a number to your computer that has a specific meaning to the assigning website. Cookies, by themselves, cannot be used to find out the identity of any visitor. Unless you choose to provide us with information about you, we will never know who you are, even though our computer has previously deposited a cookie on your computer’s hard drive. Other companies that advertise on our Website also have the ability to deposit a different cookie on your computer’s hard drive in a process that we do not control. Since cookies aren’t usable for identifying individuals (i.e., we will not store non-public personal information in a cookie), these advertisers will never know who you are. In addition, you may modify your Internet browser’s settings to notify you whenever any website is going to deposit a cookie on your computer’s hard drive. This notification option generally gives you the opportunity to decide whether to accept or refuse a cookie before it is deposited. There may be some features on our Website, however, that require a cookie to operate correctly. For example, to become a registered user of our Website, you must allow us to deposit a cookie on your computer’s hard drive.

Data Quality and Security Statement

PeopleKeys uses data security systems to encrypt personal and financial information to reduce the risk that information will be obtained by unauthorized persons. Our electronic security measures are complemented by the physical security of our facilities and limited access to certain critical areas, such as our computer locations. Daily online backups are completed nightly for all data in the PeopleKeys website.

PeopleKeys systems are housed in a data center which offers a pre-built, leading edge information technology infrastructure. This data center offers redundant power systems (flywheel power system and diesel generator), redundant communications connection, environmental controls (air conditioning and dry fire suppression), and security (alarm system, surveillance cameras, smart card locks, and double doors).

About Security: PeopleKeys systems are housed in a data center which provides double door security on all entrances to the building with the first door of each entrance requiring a key. The second door is protected by a card access system and a video surveillance system. Additionally, the data center receives professional security and fire alarm services. Each data center associate is provided with a unique PIN to the security alarm system and knows how to set-off the panic alarm in case of emergency. All entrances are secured by the security system. Additionally, all servers and cabinets remain locked unless they are undergoing active maintenance. Cameras monitor and record all entrances and exits from the premises.

Unfortunately, because of the increasing sophistication of computer hackers and others who would seek to invade computer systems for the purpose of stealing information, damaging systems or denying systems’ ability to operate effectively to safeguard personal and financial information as intended, PeopleKeys cannot guarantee the security of personal or financial information in our possession or the impenetrability of our computer systems under unusual circumstances or our computer system’s resilience to future sophisticated attacks.

In the case of any security breach that could compromise any user data we will release a statement within 24 hours notifying any potentially affected clients as to what extent this may have affected and data and the steps we are taking to rectify the situation.

Links To / From Other Sites

The PeopleKeys Website may contain links to other Internet websites which we do not operate and, conversely, other Internet websites may contain links to our Website. We are not aware of and are not responsible for the privacy policies, practices, or content of such other websites. We encourage Users to read and become familiar with the privacy policies maintained by such other websites.

Information of Minors & Children

PeopleKeys does not target our Website or our products or merchandise for sale on our Website to children, and our Website does not seek to collect contact information from children under the age of 13. If you are under the age of 13, please do not email us, contact our Website, attempt to use our Website, submit information to our Website, or ask us to email you. If you are under the age of 18, you should get permission from a parent or guardian before you email our Website, contact our Website, attempt to use our Website, submit information to our Website, or ask us to email you.

Terms and Conditions of Use

Use of the Online “PeopleKeys®” Software and Related Assessments (collectively referred to as the “System”) is subject to acceptance of the following Terms of Use. BY CLICKING ON THE “I ACCEPT” BUTTON, AND/OR REGISTERING FOR AND USING THE SYSTEM AND THE SERVICES PROVIDED BY PEOPLEKEYS®, INC. (“PeopleKeys®”), YOU ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS OF USE AS WELL AS BY ALL USE POLICIES INCORPORATED BY REFERENCE. PeopleKeys® reserves the right to change or modify any of the following Terms and Conditions of Use, and any policy or guideline incorporated by reference, at any time in its sole discretion, and to determine whether and when any such changes apply to both existing and/or future customers. Absent qualification, any changes or modifications to the Terms and Conditions of Use will be effective on all customers upon posting of same on the PeopleKeys® Online Software System Web Site (the “Site”). IF YOU DO NOT AGREE TO THE TERMS OF THE TERMS AND CONDITIONS OF USE, DO NOT CLICK THE “I ACCEPT” BUTTON AND DO NOT USE THE SYSTEM. IF YOU DO NOT AGREE TO THE TERMS OF ANY MODIFICATION TO THE TERMS AND CONDITIONS OF USE, DO NOT CONTINUE TO USE THE SERVICES AND IMMEDIATELY NOTIFY PEOPLEKEYS® OF YOUR TERMINATION OF THIS AGREEMENT.

Terms of Use:

1.1 Use of System / Acceptable Use Policy.

The System should be used as only one factor in your company’s overall employment screening process. The results from this assessment should not be used as the sole determination whether to hire or not to hire this individual. The System is designed to assist in identifying job related preferences and abilities that should be more thoroughly investigated by interviews, additional assessments, or background and reference checks. The proper review of previous work experience, the skills required by the job as well as personal references should all be part of a comprehensive process. When the safety of others must be considered, a background check, a drug screening and a physical from a medical doctor should all be considered as well. This assessment does not measure violent tendencies, psychotic conditions, sexual deviance or political opinions and cannot be used in identifying these conditions or to predict any associated behaviors.

a. By utilizing the System, whether in whole or in part, you understand and agree that the System will be used in conjunction with and in adherence to all local, state, federal or other guidelines for proper assessment and evaluation of employees, co-workers, candidates for hire, and all other personnel who may be given access to the System, and shall not be: (a) relied on solely in making a decision concerning a candidate’s prospective employment; and/or (b) used to discriminate against current employees or applicants on the basis of any legally or otherwise protected status, such as race, color, religion, sex, national origin, sexual orientation, age or disability. While PeopleKeys® offers clients (i.e. companies) the ability to input questions specific to a certain position/job and require candidates affirm that they are willing to adhere to, perform, consent or agree with certain position/job requirements, prerequisites and/or preconditions, it is your responsibility to ensure that these practices are legal and officially permitted by their local, state and federal governing ordinances. Therefore, PeopleKeys® and its affiliates, representatives, consultants and agents (collectively, the “PeopleKeys® Group”) assume no responsibility for your use of the System in hiring and other human resource decisions, In addition, PeopleKeys® assumes no liability for the use of questions, within the PeopleKeys® system, that are requested by you, or to links on a client website that might be associated with such questions. Finally, you agree to indemnify, hold harmless and defend the PeopleKeys® Group from any claims, damages, losses, liabilities and all costs and expenses of defense, including but not limited to attorneys’ fees, resulting directly or indirectly from your use of the System, unless such claims, damages, losses, liabilities, costs and expenses arise from and have directly and solely been caused by the gross negligence or intentionally wrongful acts of the PeopleKeys® Group.

1.2. Payment for Services and Termination Policy.

All charges for use of the System must be paid in advance according to the then current prices applicable to the System. If you fail to pay any fees and taxes within seven (7) days from applicable due date, your account shall suspended until payment is received. In addition, your failure to fully pay any fees and taxes within fourteen (14) days after the applicable due date will be deemed a material breach of these Terms and Conditions of Use, justifying PeopleKeys®’ termination of its provision of the System and related services to you. You are responsible for any fees associated with reinstatement of your System account. Any such suspension or termination would not relieve you from paying past due fees plus interest. In the event of collection enforcement, you will be liable for any costs associated with such collection, including, without limitation, reasonable attorneys’ fees, court costs and collection agency fees.

Statement of Intellectual Property and Use of Trademarks:

2.1 Intellectual Property.

All materials, software programs, including but not limited to object code and source code , data or information developed by PeopleKeys® in connection with the System, and any know-how, inventions, discoveries, methodologies, trade secrets or processes used by PeopleKeys® to provide the System to its users, whether or not protectable by copyright or patents, (collectively, the “People Keys Proprietary Information”) are and will remain the sole and exclusive property of PeopleKeys® or its suppliers (as licensed to PeopleKeys®). Unauthorized use of, copying, reverse engineering, decompiling, and creating derivative works based on the any such PeopleKeys® Proprietary Information is expressly forbidden except as otherwise permitted in writing by PeopleKeys®. You may be held legally responsible for any direct or indirect violation or infringement of PeopleKeys®’ ownership rights in the PeopleKeys® Proprietary Information.

2.2 Trademarks.

You hereby grant to PeopleKeys® the right to use your trademarks, if any, for the limited purpose of associating any such trademarks with online or written reports generated for you by PeopleKeys® using the System. This is not a trademark license and no other rights relating to your trademarks are granted to PeopleKeys®.

3. Warranty, Warranty Disclaimer.


4. Privacy Policy.

All personal and contact information provided to PeopleKeys® by users of the System will be held in confidence and will used only for contact purposes and to apply the assessment tools provided through the System.

5. Governing Law and Dispute Resolution.

Any disputes arising from your use of the System and application of these terms and conditions shall be governed by Pennsylvania, without regard to its conflicts of law provisions. All disputes between the parties shall be submitted for arbitration before one arbitrator selected according to and applying the Commercial Arbitration Rules of the American Arbitration Association. The parties agree to venue and jurisdiction in Pittsburgh, Pennsylvania.

PeopleKeys Return & Refund Policy

For physical products:

We guarantee our products to be of the highest quality however, if you should discover your product to be defective in construction, we will be happy to replace your product. Please call customer service at +1-800-779-3472 and notify of defect immediately and we will ship replacement product to you.

If you wish to return a product for any other reason besides product defects, you may return under the following conditions:

  • Returns must be made within 30 days from date of purchase.
  • All material must be in unused and resalable condition.
  • Returned product postage will be paid for by customer.
  • No cash refunds will be issued.
  • You will receive a credit to your account for the amount of product returned.
  • A 20% restocking fee will be applied to your account credit.
  • Custom materials can not be returned.

For electronic products:

We will refund electronic product purchases as a credit to your PeopleKeys account. No cash or credit card refunds will be processed on electronic products purchased online from one of our storefronts.
If you have any questions, please call customer service at +1-800-779-3472.

For electronic and live courses:

In the event of a live course cancellation, we will refund your course in the form of an account credit. You may use that credit for another live course or for any other PeopleKeys product purchases.

The Institute for Motivational Living and PeopleKeys® publishes assessments in compliance with The Equal Employment Opportunity Commission (EEOC) requirements.

In developing assessments for hiring, The Institute for Motivational Living and PeopleKeys® has been guided and will be guided by the Uniform Guidelines on Employee Selection Procedures, which have been adopted by the EEOC.

Our materials, assessments, courses and programs are designed to comply with all applicable federal, state and local laws, directives and regulations.

Assessments should be used in a consistent manner with an overall selection procedure so as to eliminate adverse impact on the hiring, firing or promotion of members of any age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, gender expression, marital status, veteran status or any characteristic protected by federal, state or local law.

Organizations using PeopleKeys® assessments are expected to uphold these requirements in accordance with EEOC standards.